For the latest Sugarcraft Showcase we have an interview with Martha Swift of Primrose Bakery and a giveaway of Primrose Bakery Celebrations, their new book. Back in the icing sugar clouded mists of baking blog time, I pushed young Ted in his Bugaboo up Primrose Hill where he promptly fell asleep. You didn’t see many Bugaboos in Walthamstow then but amongst all the other yummy mummy buggies stationed under the trees my husband and I joked that Ted fitted in perfectly well – even if his less well heeled parents didn’t. … Having only started this blog a few weeks earlier, this trip to Primrose Bakery was one my earliest blogging “expeditions”. And it’s a good job we went – fast forward five years and some five hundred plus blog posts later, I’m off to meet Martha Swift, partner in the very same Primrose Bakery to talk about the enduring popularity of cupcakes and their latest book Primrose Bakery Celebrations. On the day of my visit, the frontage was masked by road works and orange cones so here’s the picture above I took back in 2009 and I’m happy to say they’ve kept the same sunny yellow paint that makes the shop shine out from down the street. Inside it’s exactly as I remember – white shelving with cupcake themed gifts, glass display cabinet to ogle the cakes and chrome edge diner style tables to sit at. Founders Martha Swift and Lisa Thomas met 16 years ago at their daily nursery drop off when their children were young.