I’m Sarah Trivuncic (“triv-un-chitch” via Serbian in-laws) and I live in Walthamstow Village with my husband and teenager.
You can email me at: Sarah AT Maison Cupcake DOT com
In 2024 you can find Sarah Trivuncic here on Instagram:
@maisoncupcake (food and everyday life)
@lovethestow (East London and Walthamstow related)
@ouilovefrance (France related)
@fashion_art_writer (art and fashion related)
In 2024, I’ve also started writing restaurant and theatre reviews for London Unattached.
What have you been doing lately?
In my time away from recipe blogging I studied languages and literature again. During 2022 I read over 150 books, (including many in French). I retook my French A Level, spent a year studying Spanish and since 2023, I’ve started German – because I am in fact one quarter German! I also speak rudimentary Italian, having lived with two dear Italian friends.
How many times have you been to France?
At the last check, over seventy! And seven times in the past twelve months, three of which were trips to Paris. I’m quite obsessed with French pop music and like going to gigs over there.
Before the blog…
I’m from Birmingham where I studied art foundation. I moved to London studying fashion but graduated in European Cultural History. I worked in employment relations for ten years. By the noughties, as a new mum I started the blog to record my (then dismal) efforts baking. I had no prior experience and neither social media nor the Bake Off existed yet.
After starting this blog in 2009…
During 7-8 years I published 800+ posts, around half were recipes and the rest restaurant, travel or product reviews. In that period I worked on many brand collaborations creating content for this site and elsewhere.
- I wrote a book: Bake Me I’m Yours: Sweet Bitesize Bakes*
- I won Best Tasty Blog, Britmums Awards 2012
- I was twice a finalist for food blogging category of The MAD Awards
- I’ve ranked Top 20 of Foodies 100 (directory of British food blogs) for most of the past decade
- I wrote weekly articles for Babycentre (2012-14) and less regularly, for Great British Chefs.
- My work was featured by Women & Home, The Lady, Cupcake Heaven and others > as seen.
Last updated spring 2023
*affiliate link
