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Cybermummy 2010 pt2

July 17, 2010 by Sarah Trivuncic 6 Comments

Cybermummy 2010 was the UK’s first mummy blogging conference. It was held in a conference centre near Earl’s Court, London on 3rd July.  Around 180 mummy bloggers and many more brand delegates were in attendance.

Cybermummy 2010 blogging conference
Sian of Mummy Tips opens the conference
I am a bit slow off the mark getting this post up about the Cybermummy day itself. I was going to include this material in my flapjack post but it was already very long hence it being posted today. Lots of other Cybermummy delegates will have seen similar posts to death but it will be new to my foodie readers.
Mummy blogging seems very different to food blogging, there is a tight circle of “faces” who accumulate around popular weekly events such as Sticky Fingers’ photo event, “The Gallery” and Sleep is for the Weak’s popular writing workshop.  Mummy bloggers are keenly targeted by brands hoping to get a favourable mention of their product to the point that British Mummy Bloggers’ Ning group were prompted to launch a self regulating code of conduct badged “British Mummy Bloggers do it with integrity”.  Having visited many of the blogs in the fortnight beforehand I was struck with how great a priority many mummy bloggers put on monetising their work. Compared to food bloggers, people seemed to be quite earnest about this, even with blogs in their early stages.
Although I only knew Heather and Alison before the day, everyone was very friendly and I made lots of new friends.
There were high profile speakers – India Knight (pictured above right) was one of my main motivations for going although actually she didn’t say a lot, a representative from BlogHer over from the States, someone from Mumsnet who started a bit of controversy (see this post).
There were even some high profile audience members – a certain baby food guru pictured right of centre top picture above.
My favourite sessions was the afternoon one on working with brands which explained the value that bloggers have to brands and how bloggers shouldn’t under value themselves. However the morning’s content session had been too thin on content for me and the session on understanding your audience and statistics was death by PowerPoint courtesy of someone from Google Analytics.
Not to worry, despite a couple of the sessions lacking depth, this was made up for by the enthusiasm of the delegates and liveliness of the main hall next door where we were served drinks and lunch and enjoyed looking at sponsors’ stands and bagging plenty of goodies.
To me, the biggest strength of Cybermummy was the amount of brand sponsorship it had attracted. Every aspect of the day had been sponsored, from the tea breaks, lunch, the prize draw cards… even emails sent out prior to the day!  Lunch was sponsored by Clearblue which I found very amusing.
The downside of this sponsorship was that I was very weighed down carrying stuff home, thankfully 95% of the porridge and flapjacks were gone but I now had an enormous goodie bag containing everything from baby wipes and baby bottles to pasta and mascara. I’d passed by a lot of freebies – the Asda stall was over run with baby toiletries and Plum were giving out lots of baby food. I heard rumours of gin in some goodie bags but sadly there was none in mine!  It was quite overwhelming, although not as much as the prize draw at the end of the evening.
OMG… They’re calling my name!
Sponsors had provided around 80 prizes for a draw, these ranged from baby food, baby toiletries and dvds to more exciting things like digital photo frames, Toy Story 3 premiere tickets and then really big stuff like a £1000 Stokke buggy and er… 7 nights holiday at any European Keycamp Resort which I managed to walk away with.  Yes, you read correctly, I won the star prize, a holiday, so my husband is now extremely pleased that I went!
Whether I will go again next year, I am not yet sure but it was definitely an eye opening and motivating day and I applaud the organisers for all their hard work.
Many thanks to my sponsor Flahavans for making it possible for me to attend Cybermummy.
 
There is still time to enter the Flahavan’s giveaway… 
To enter, visit and comment on this previous post before midnight BST Sunday 18th July 2010.

Filed Under: Classes and Events Tagged With: blogging conferences

About Sarah Trivuncic

Sarah Trivuncic has published recipes, restaurant and travel reviews on Maison Cupcake since 2009. She lives in Walthamstow, East London with her husband and teenager.
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Reader Interactions

Comments

  1. Rosa's Yummy Yums says

    July 17, 2010 at 11:05 pm

    Congrats for winning the star prize! A great event.

    Cheers,

    Rosa

    Reply
  2. An Open Book says

    July 18, 2010 at 12:56 pm

    OMG that is great…congratulations sarah…

    Reply
  3. Barbara Bakes says

    July 18, 2010 at 11:31 pm

    Congratulations on your big win! How fun!

    Reply
  4. gastroanthropologist says

    July 19, 2010 at 3:27 pm

    Wow! Congratulations – what a great win. I'm sure it wasn't as fun as FBC =
    ;)!

    Reply
  5. Sue Sparks says

    July 19, 2010 at 4:56 pm

    Congrats on winning the BIG PRIZE!!! Fun! Also, your macarons look perfect and sound delicious!

    Reply
  6. Kitchen Butterfly says

    July 19, 2010 at 5:14 pm

    OMW – congrats on winning!!!!!!!!!! Superb. It looks like a great do though and maybe I'll go next year :-). (PS, yes I got the anchos at Tesco's …in London, when we were last in the UK)

    Reply

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Baking and Desserts

Raspberry flapjacks with coconut traybake, homemade and sliced into a dozen squares on baking paper. Fresh raspberry fruit is visible and has stained the paper.

Raspberry Flapjacks with Coconut Traybake – Sticky but Easy!

July 7, 2020 2 Comments

Raspberry flapjacks with coconut are delicious when made with fresh fruit. Sticky oat square traybakes you’ll want to make again and again!

Raspberry flapjacks with coconut traybake, homemade and sliced into a dozen squares on baking paper. Fresh raspberry fruit is visible and has stained the paper.

Sticky squares of oaty deliciousness with fresh fruit

Baking a supply of homemade flapjacks for lunchboxes was a ploy to stop bulk-buying flavoured KitKats from Amazon. Being self-sufficient in homemade flapjacks feels more virtuous. Although given how much butter and sugar goes into a tray of flapjacks, they’re firmly in the treat zone!

These raspberry flapjacks had an extra 50g of coconut to my cinnamon and raisin flapjacks, yet were still highly caramelised.

I may experiment with upping oat ratios to have them chewy but not falling apart. Doubtless, Felicity Cloake will have published her own perfect flapjacks. I could look at her ingredients. But where’s the satisfaction in that?

Four small square plastic tubs of freshly picked homegrown raspberries.

We buy fresh raspberries all year, but from early June to mid-July we enjoy an ongoing crop of fresh homegrown raspberries from bushes in our garden. If there’s lots of rain, we have quite a race to pick the raspberries fast enough.

As the flapjacks contain fresh raspberries, we might claim they qualify as one of your five a day. Hmm, what do you reckon?

This recipe makes 12-16 raspberry coconut flapjacks, depending on how big you dare eat them.

What can I bake my raspberry flapjacks in?

You need a baking tin with dimensions around 12cm x 30cm. I particularly like this Lakeland non stick traybake tin as it’s deep enough to bake a traybake sponge cake and has notches on the rim to help you cut evenly sized slices.

I would be more cautious choosing current Amazon bestselling Great British Bake Off traybake tin as when I tried this range in the past, the non stick coating came off very easily and their baking sheets twisted out of shape. But it has tall sides without a rim and is a nice teal colour on the outside.

Raspberry flapjacks with coconut traybake, homemade and sliced into a dozen squares on baking paper. Fresh raspberry fruit is visible and has stained the paper.
Print Recipe
5 from 2 votes

Raspberry Flapjacks with Coconut

Homemade flapjack recipe for packed lunches or snacks using fresh raspberries.
Prep Time10 minutes mins
Cook Time20 minutes mins
Total Time30 minutes mins
Course: Baking, Dessert, pudding, Snack
Cuisine: American, Baking, British, Traditional
Keyword: flapjacks, fresh raspberries, oats, porridge oats, rolled oats, traybakes
Servings: 12
Calories: 349kcal

Equipment

  • 1 baking sheet approximately 9"x12" and lined with non-stick baking parchment

Ingredients

  • 225 g butter unsalted
  • 225 g demerara sugar
  • 75 g golden syrup
  • 1 tsp vanilla extract
  • 275 g porridge oats
  • 50 g dessicated coconut
  • 100 g raspberries fresh

Instructions

  • Preheat the oven to 180c/Gas Mark 4.
  • Melt the butter, sugar and golden syrup in a saucepan on a low to medium heat. Turn off the heat and stir in the vanilla extract.
    225 g butter, 225 g demerara sugar, 75 g golden syrup, 1 tsp vanilla extract
  • Mix the oats and coconut in a large mixing bowl.
    275 g porridge oats, 50 g dessicated coconut
  • Pour the melted mixture onto the dry ingredients and stir until well incorporated.
    100 g raspberries
  • Gently stir in all but 6-7 of the fresh raspberries. Mix these in just lightly or else the entire mix will bleed, less appealingly, with pink juice. You’re aiming for gently squished fruit here and there - rather than a single red sock tainting a white load of laundry.
  • Pour the mix onto your lined baking tray. Spread to the edges and pack the mix flat with the back of a wooden spoon to compress it a little. This prevents crumbling.
  • Push the remaining fresh raspberries onto the surface randomly so they are evenly dotted about.
  • Bake for 20-25 minutes in the middle of the oven.
  • Allow the flapjacks to cool completely on the baking sheet before cutting into squares or rectangles. (They will crumble if you do it when they're warm).
    Raspberry flapjacks with coconut traybake, homemade and sliced into a dozen squares on baking paper. Fresh raspberry fruit is visible and has stained the paper.

Notes

This recipe makes 12-16 raspberry coconut flapjacks, depending how big you dare eat them. Calorie calculation based on 12 flapjacks. 
The raspberry coconut flapjacks can be stored in a tin for several days. 

Raspberry and Coconut Flapjacks cut into squares on baking paper. Red raspberry fruit is visible and has stained the paper.

Can you freeze raspberries?

Fortunately, raspberries freeze well to use again in baking, jam or smoothies but bear in mind their structure will break down leaving them squashy after defrosting. In these raspberry flapjacks this doesn’t matter as they’re being cooked again. You’d not top a raspberry tart but you could use them in a raspberry trifle.

Alternative fruits to flavour flapjacks if you don’t have a raspberry glut

Raspberries break down with pleasing jamminess when cooked but alternative fresh fruits to cook in flapjacks would be blueberries, blackcurrants or blackberries. Of these, blueberries are the easiest to buy all year round and achieve that similar berry-stained colour.

My previous recipe for blueberry chocolate flapjacks lies in a (somewhat untidy) old post with FIVE flapjack recipes. These were when I baked over one hundred flapjacks, lovingly wrapped them individually, and gave them out as gifts.  See also how I used blueberries in my boozy blueberry and cinnamon tart.

Other raspberry recipes to try

Our annual avalanche of fresh raspberries means I’ve used them in lots of my recipes. As well as raspberry flapjacks, a couple of my favourites include Cheat’s Raspberry Tart with Cheat’s Crème Patissière, the even easier Quark Raspberry Eton Mess and the refreshing summer drink, iced raspberry green tea.

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