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The Hundred Foot Journey: Everyman Immersive Event

April 24, 2015 by Sarah Trivuncic 15 Comments

100FT_JOURNEY_DVD_Sleeve

Our tastebuds are always a satisfying way to travel and this week mine were transported from France to India via Islington at an “immersive screening” of The Hundred Foot Journey.

The film, starring Helen Mirren, falls within one of my favourite cinematic sub-genres: English language films set in France. Better still, it’s a film focussed on food which is another sub-genre in itself.

Celebrity Cruises has partnered with Great British Chefs and the iconic Everyman Cinemas to launch a 2 day immersive screening experience of “The Hundred-Foot Journey” which sees Helen Mirren shine on screen as the cultures of India and France meet over a shared love of food. During each evening, specially-themed dishes will be created by two of London’s leading Michelin-starred chefs Pascal Aussignac (Club Gascon) and Alfred Prasad (formerly Executive Chef at Tamarind) on an exclusive two-night run from April 21st-22nd 2015 at Everyman Screen on the Green, Islington. The partnership has been formed to highlight Celebrity Cruises’ award winning cuisine on-board their 11 ships which draws inspiration from destinations it visits across seven continents. Silver Screen Cuisine is part of an on-going partnership with Great British Chefs, the award-winning digital publisher that champions over 100 of the top UK chefs with stunning imagery, recipes and how-to guides. Screen on the Green is a unique Everyman Cinema location that will bring The Hundred-Foot Journey to life through a truly immersive experience. These three brands are tied together by their relentless passion for food and drink that transports people on a journey to different destinations through their taste buds; embodying the cultures that are brought to life through the variety of flavours. Silver Screen Cuisine will launch with a press and VIP preview event on 21st April which members of the public will also be attending. The chefs Pascal and Alfred will be in attendance at the preview night for media interviews as well as spokespeople from Celebrity Cruises, Everyman and GBC who will be available for commentary www.tomdymond.co.uk 00447825740400 ©Tom Dymond Not for use with out permission. Mandatory Credit - Tom Dymond

The exclusive two night run took place at the atmospheric Everyman cinema at Islington Screen on the Green. It was a lively celebration food and film hosted by Great British Chefs (with whom I’ve done classes at Le Cordon Bleu) in partnership with Celebrity Cruises.

“Silver Screen Cuisine” is part on an ongoing partnership to highlight Celebrity Cruises’ award winning cuisine on-board their 11 ships which draws inspiration from destinations it visits across seven continents.

Celebrity Cruises has partnered with Great British Chefs and the iconic Everyman Cinemas to launch a 2 day immersive screening experience of “The Hundred-Foot Journey” which sees Helen Mirren shine on screen as the cultures of India and France meet over a shared love of food. During each evening, specially-themed dishes will be created by two of London’s leading Michelin-starred chefs Pascal Aussignac (Club Gascon) and Alfred Prasad (formerly Executive Chef at Tamarind) on an exclusive two-night run from April 21st-22nd 2015 at Everyman Screen on the Green, Islington. The partnership has been formed to highlight Celebrity Cruises’ award winning cuisine on-board their 11 ships which draws inspiration from destinations it visits across seven continents. Silver Screen Cuisine is part of an on-going partnership with Great British Chefs, the award-winning digital publisher that champions over 100 of the top UK chefs with stunning imagery, recipes and how-to guides. Screen on the Green is a unique Everyman Cinema location that will bring The Hundred-Foot Journey to life through a truly immersive experience. These three brands are tied together by their relentless passion for food and drink that transports people on a journey to different destinations through their taste buds; embodying the cultures that are brought to life through the variety of flavours. Silver Screen Cuisine will launch with a press and VIP preview event on 21st April which members of the public will also be attending. The chefs Pascal and Alfred will be in attendance at the preview night for media interviews as well as spokespeople from Celebrity Cruises, Everyman and GBC who will be available for commentary www.tomdymond.co.uk 00447825740400 ©Tom Dymond Not for use with out permission. Mandatory Credit - Tom Dymond

The Hundred Foot Journey immersive cinema menu

The menu, a selection of dishes inspired by the film, was created by two of London’s leading Michelin-starred chefs Pascal Aussignac (Club Gascon) and Alfred Prasad (formerly Executive Chef at Tamarind).

The Everyman cinema was transformed into “Maison Mumbai” with live music, cocktails and canapes before we took to our seats for the story to begin.

100FT_JOURNEY_DVD_Sleeve2

The Hundred Foot Journey tells the story of Hassan Kadam (Manish Dayal), a talented cook who flees political violence in India with his family. Drifting through France looking for somewhere to settle, a chance encounter with young woman Marguerite (Charlotte Le Bon) in the village of Saint-Antoinin-Noble-Var, prompts “Papa” (Om Puri) to open a new Indian restaurant called “Maison Mumbai”.

But things do not run smoothly. One hundred feet across the road stands a Michelin starred establishment run by the icy Madame Mallory (Helen Mirren) who does her best to foil the success of Maison Mumbai and a heated battle escalates between the two restaurants. Will Maison Mumbai thrive? And will its arrival quash Madame Mallory’s dream of getting a second Michelin star?

It’s a charming film and without sounding too corny, a real feast for the eyes. If you liked “Chocolat” and “Best Exotic Marigold Hotel” you will love this film.

Celebrity Cruises has partnered with Great British Chefs and the iconic Everyman Cinemas to launch a 2 day immersive screening experience of “The Hundred-Foot Journey” which sees Helen Mirren shine on screen as the cultures of India and France meet over a shared love of food. During each evening, specially-themed dishes will be created by two of London’s leading Michelin-starred chefs Pascal Aussignac (Club Gascon) and Alfred Prasad (formerly Executive Chef at Tamarind) on an exclusive two-night run from April 21st-22nd 2015 at Everyman Screen on the Green, Islington. The partnership has been formed to highlight Celebrity Cruises’ award winning cuisine on-board their 11 ships which draws inspiration from destinations it visits across seven continents. Silver Screen Cuisine is part of an on-going partnership with Great British Chefs, the award-winning digital publisher that champions over 100 of the top UK chefs with stunning imagery, recipes and how-to guides. Screen on the Green is a unique Everyman Cinema location that will bring The Hundred-Foot Journey to life through a truly immersive experience. These three brands are tied together by their relentless passion for food and drink that transports people on a journey to different destinations through their taste buds; embodying the cultures that are brought to life through the variety of flavours. Silver Screen Cuisine will launch with a press and VIP preview event on 21st April which members of the public will also be attending. The chefs Pascal and Alfred will be in attendance at the preview night for media interviews as well as spokespeople from Celebrity Cruises, Everyman and GBC who will be available for commentary www.tomdymond.co.uk 00447825740400 ©Tom Dymond Not for use with out permission. Mandatory Credit - Tom Dymond

During the interval we were served:

1. White asparagus, emulsion.

2. Foie gras flan, sea urchin jus.

3. Trout confit.

4. Chicken tikka.

5. Kadhai paneer; pulao rice, black lentils, herb butter.

6. Herb wrapped veal onglet.

7. Mess-on-Mumbai (great pun!) Cranberry couls; rose Chantilly, meringue, pistachio, sweet “boondi” and raspberries.

 

I have never eaten dinner in my cinema seat before but it’s an experience I’d like to repeat. The dishes were served in a stainless steel India spice tin which was a perfect tribute to the film and just the ticket for eating on your lap!

The Everyman Islington Screen on the Green also has a bar at the back of the auditorium so if you go there to see any other film you can at least enjoy a drink with your movie if not a Michelin style feast.

For another cinema-themed menu read about Ms Marmite Lover’s Eat Pray Love Menu.

Image credits: Photos from the evening copyright Tom Dymond, film stills from The Hundred Foot Journey by Touchstone Pictures / Walt Disney Studios Motion Pictures. With thanks to Great British Chefs who invited me to attend this event. 

spice box_low_res

Filed Under: Journal Tagged With: indian cuisine

About Sarah Trivuncic

Sarah Trivuncic has published recipes, restaurant and travel reviews on Maison Cupcake since 2009. She lives in Walthamstow, East London with her husband and teenager.
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Reader Interactions

Comments

  1. Jacqueline Meldrum says

    April 26, 2015 at 10:29 am

    I can’t wait to see that film, but oh what a way to see it Sarah.

    Reply
    • Sarah, Maison Cupcake says

      April 26, 2015 at 6:17 pm

      Well worth a watch Jac, even without the cheffy food alongside 🙂

      Reply
  2. Bintu @ Recipes From A Pantry says

    April 26, 2015 at 10:11 am

    Sarah it sounds like fantastic cinema dining experience. One I would loved to have joined in. I had similar in Ghana and loved it.

    Reply
    • Sarah, Maison Cupcake says

      April 26, 2015 at 6:17 pm

      I think more places should do stuff like this. I’m sure it would be very popular.

      Reply
  3. Janice says

    April 24, 2015 at 7:48 pm

    That sounds like so much fun. Those are my favourite kind of films too and to have the food to go along with the theme is just heaven.

    Reply
    • Sarah, Maison Cupcake says

      April 26, 2015 at 6:18 pm

      I might have some fun imagining menus to match my favourite films now!

      Reply
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