For too long I’d put off returning to blogging and the biggest bottleneck is the first post. How on earth to explain what happened and where the time went? It can’t be summed up in a single post because it will just become that bottleneck again. My Custard Pie came close to explaining similar feelings “staring at the draft posts section” – although here it was staring at the photographs before getting that far. Dropbox bulges with lovely photos I took TEN YEARS AGO but never published. Some fifty potential posts at various stages. And yet what was published instead wasn’t aired because it was better. Things usually got published according to a treadmill timed by someone else’s watch. For a fish biscuit. In the background, a series of long term projects and commitments were hamster wheels where I wished I’d listened to my instincts not to step on them the first place.
Instead the aim here will now be spontaneity with pictures and more focus on story telling. Posts will not be structured how the internet likes. Having done a lot of googling in lockdown I do sympathise with familiar bloggy round-the-houses chat – just get to the instructions dammit! Yet I prefer to write prose rather than recipes. In future recipes will be separate from anecdotes. If there’s a connection the two posts will be linked. New recipe posts will not be exhaustingly styled, they will be more authentically presented how my family really eat. There will be less shoe horning of recipes into what-the-food-client-wants. I’m done with that. The recipes might be less buzzy than elsewhere. No chasing clickbait. I will publish what we genuinely ate whenever we ate something worth publishing. Photo editing will be less fancy. In a nutshell it will be less polished and more authentic. Who knows, I may even start a trend.
Food is a natural subject to continue with as I have to cook anyway and am tied to the house feeding three people every meal these days. I don’t think I’m especially gifted at cooking and run screaming from aspiring to be being an expert. A lot of what I bake and cook goes horribly wrong.
This post isn’t like the old posts (for better or worse) and it’s not really going to be like the new ones either. Consider this post a gentle warm up, an egg shell being broken and slid into a bowl before being whisked and eventually incorporated into something that goes into the oven. It might take a few posts before it emerges what is being made. Pinterest may not be set ablaze and nor will time be devoted to manipulating content to feed latest fads. I just want to publish things again like I did before it all got so damned complicated with checklists of requirements navigating the quagmire of legalities and technology.
So it’s fitting this week that not only do I decorate a sugar pasted cake for the first time in ages but also publish a new blog post. My son Ted is now thirteen and despite my reticence decorating cakes beyond chucking Smarties at them these days, I managed to pull a sugar paste PG Tips monkey cake out of the bag. Monkey is like the fourth member of our family ever since my iced raspberry green tea post although he’s very threadbare these days!
For those of you who read this post, may you come back for more! I promise it won’t be so long… Ted has baked three things this week alone so maybe it won’t be long until I have a willing team member to help run the show!
Yay! Nice to see you back and what a fabulous cake to start with. I bet Ted loved it.
He did and I still have sugar Monkey living in my kitchen!
So happy to see you back blogging again, you’ve been sorely missed!
Arrr thank you, that’s so lovely!
“Posts will not be structured how the internet likes.” AMEN to this! I’m still not following the rules and I’m still around! So happy to see you back here!
Thanks Mardi! I think we started very close together, I can’t remember blogging and you not being around!
Miss you! I was debating about starting mine back up, as well.
Thanks Bethie! I hope I can inspire you!
Ahhh so pleased to see you back. You write beautifully, look forward to more of your words xx
Thank you, I have come to realise it’s the writing I enjoy the most so it’s nice to hear that.
Great to have you back! You are so talented and I love your writing wit!
Thanks Astrid, that means a lot!
Good for you. I never really got into the habit of choosing what to post according to trends and what would create a bigger buzz, I just didn’t have time or, if I’m honest, inclination. I know it means less traffic, less growth, etc. but I didn’t want to lose the joy of sharing what I want to share rate than second guessing what is going to be most popular.
I’m really excited for your relaunch and getting back to what feels real to you and what gives you joy!
Thanks Kavey, it sounds like your philosophy is similar to mine!
Look forward to your next post. and good for you doing your own thing. I find more and more food blogs are becoming carbon copies of each other as they just write to please google and i miss some of the more original ones that have changed as a result and relish reading those a little different. as an established cookery writer before a blogger I love writing recipes filling the post less so and so my style of each post is not consistent as I try to adapt each post to suit the recipe. Some work with lots of tips others are short and to the point, when i find myself writing length for length sake I remind myself what I loved so much about blogging as apose to writing for print. Often the recipes for print had to be similar in length so you would find yourself over cutting long recipes and fluffing out short ones. On my blog I can write them how I want! I’m the boss. So great that you are going to write for you. I think that is so the right thing to do.
Thanks! I agree that deciding the length of a recipe without fitting into a set space or format is one of the best things about blogging. Having written two new posts now it feels really liberating to have decided a new direction and I’m actually feeling excited about publishing again after several years dreading it! Thanks for your comment and I hope you enjoy my new posts 🙂
“Posts will not be structured how the internet likes.” – AMEN, SISTER!! In fact, that entire second paragraph – I love you so much (more!) for writing that. Let’s just say that it ALL resonates. I have staunchly avoided pretty much every single bandwagon in the blogging world and although I realise that this is a luxury afforded me by the fact that I chose never to give up my day job, I am glad that I followed my own path. Other than an abandoned (and appalling!) mustard colour scheme, my style of writing and my sheer love of blogging has remained largely unchanged since I started in 2004 – and there is still an audience!. Thrilled to have you back and blogging and cannot wait to see how your blog reincarnation develops xx
Thank you, I think we can agree our original colour schemes – candy floss pink in my case – can be consigned to Wayback Machine!